You Can’t Lead With Anonymity
You can’t be the leader in your industry if you can’t be discovered.
You can’t win the war of information on the Internet without conscious effort to win on the Search Engine Optimization (SEO) front.
Sounds pretty obvious, right? But even though SEO is not rocket science, it is a moving target that most businesses fail to give sufficient attention.
With the Internet making so much information accessible online, your prospects will search online information sources and complete over half of the purchasing decision process before ever contacting your company. But only if they can find the information!
This is an area in which I can help. Discover how…
Google, Premier Search Engine of Our Day
Google is in continuous pursuit of a seamless connection between you, your thoughts and the knowledge you seek from the Internet.
They do this with an algorithm that analyzes and rates web information based on over 200 criteria. Sites with higher ratings show up at the top of Google’s ranking lists and get noticed.
— Google Analyzes Over 200 Criteria —
Search engines have continuously evolved in an on-going attempt to provide web users with the best information and deter, even penalize, those who attempt to game the system.
For example, since 2003 Google has announced major changes to its search algorithm annually, with minor updates occurring almost monthly. But Google only disclosed the changes in a general thematic sense.
— Google’s “Secret Sauce” Algorithm Recipe is Proprietary —
Because Google’s ranking process is proprietary and undisclosed in any detail, it has come to be known by the “secret sauce” euphemism like the Colonel’s secret recipe for KFC.
Beginning in 2011, major algorithm releases started sporting names like Panda, Penguin, Hummingbird, and Pigeon. Major algorithm updates forever changed the search landscape and fundamentally changed how many web sites were ranked and how SEOs operated.
This makes SEO very dynamic that only specialists that keep their finger on Google’s pulse can stay on top of it.
Boost Your Business With Outside SEO Expertise
Even without algorithm details, there are legitimate actions one can take to “optimize” web content to achieve higher ratings.
For example, quality content is an overarching SEO trend of increased importance today. A business’ high web exposure, SEO rankings, and traffic are derived from well-written web pages with internal links and quality content offerings.
Because content is now King in SEO, the online marketer’s new secret weapon is a technical knowledge of SEO coupled with a corresponding strategic content marketing plan.
— Content Creators With SEO Skills Are Strategically Very Valuable—
The changing face of SEO is forcing businesses to…
- make hefty investments in content creation and SEO, carefully re-evaluating the types of content they’re producing,
- outsource to SEO experts because in-house SEO professionals are overwhelmed with higher-level duties as project managers coordinating and assigning tasks, and assessing optimization problems,
- optimize content for web search at the time of creation and ensure that the message is aligned with the corporate brand.
Let me help you. Let’s begin with your web site assessment today!
What clients are saying…
“Great Special Report, Charles. Communicating honestly and with integrity is the best way to market to Engineers, Scientists and other intellectuals. They see right through anything less. I agree that “diverse content” is key to addressing the needs of the decision committee.”
Scott WeatherallMarketing Manager
“I always love it when I find a writer who takes feedback with grace. Even better, when I find a writer who immediately understands and applies the feedback to make their work stronger. Chip Laymon is one of those rare writers. He delivers good work that is clearly written and well organized. I look forward to working with him in the future.”
Heather RobsonManaging Editor, AWAI Wealthy Web Writer
“You did an excellent job…Your subject line is great. Attention-grabbing, clear and benefit-focused. Overall, motivating and benefit-focused copy throughout. Well done. You’re an excellent, solid copywriter.”
Steve SlaunwhiteBestselling author, columnist and copywriting expert