These are just a few of the topics that rattle around in my head. How about you?
Your B2B marketing may be under-performing if you don’t have a ready answer to all of these questions.
3 ways I can help you…
B2B Copywriting, Content Marketing Services
Win the War of Information!
You need LOTS of content…
a mix of different types of content…
tailored for each phase of the buying journey.
Information is the backbone of your prospect’s technology adoption life cycle. The Internet is bustling with content for this purpose…and it’s a self-serve feeding frenzy.
Your competitors are chumming the waters. Your prospects are combing through yours and your competitor’s information as they patrol the waters.
According to a recent survey, your prospects will likely complete more than half of the buying journey before contacting anyone. And when they do…
Will they take your bait? Can your content convert these outbound prospects to your inbound ones?
How sure are you? The information you supply…
» Must be specific to each of three phases of the buying life cycle,
» Must address the unique buying psychology of scientists and technologists,
» Must be of supplied in a mix of media types,
» Must be available through different marketing channels, and
» Must be refreshed often.
Are you meeting these criteria in your content production?
Does your business have a communications content roadmap and the skills to produce this content?
Do you have a marketing campaign blueprint with a tactical framework to disseminate this information through appropriate channels?
Communications Content Mix
These are some of the communications content you may need in your mix.
Cultivate adoption of your ideas…
Let’s make sure your Marketing Campaign is properly engineered, well conceived and superbly executed.
The marketing content mix is becoming more diverse—more visual, more interactive.
Companies that include video in their content mix see a 66% higher average conversion rate. 86% of buyers surveyed desire more visual and interactive content. Infographics are on the rise.
Your content choices can be overwhelming. But your Content Roadmap should support a variety of content types in each phase of your campaign architecture.
I can help you put a strategy together and get your arms around the elephant in the room. You do know how one eats an elephant, right?
Start with my Special Report “14 Best Practices for Booming B2B Marketing Success to Scientists, Engineers, and Technologists” learn more about the technical buying journey. You can request your copy here.
Winning the War of Information…
will cultivate disciples who will adopt your offerings…
and become loyal and delighted advocates.
My clients recognize the value of a writer with…
- Strong product and industry knowledge
- Subject matter expertise in Earth and environmental science, remote sensing, modeling, technology development, etc.
- Experience in corporate, academic and government research
- Leadership of diverse multicultural, multidisciplinary research and engineering teams
- Necessary skills and abilities
- Insight into how scientists think
- Understanding of buying psychology
- Marketing trend currency
- Knowledge of project format and best practices
- Strong, clear, persuasive copywriting skills that keep prospects engaged and motivate them to buy
What clients are saying…
“Great Special Report, Charles. Communicating honestly and with integrity is the best way to market to Engineers, Scientists and other intellectuals. They see right through anything less. I agree that “diverse content” is key to addressing the needs of the decision committee.”
Scott WeatherallMarketing Manager
“I always love it when I find a writer who takes feedback with grace. Even better, when I find a writer who immediately understands and applies the feedback to make their work stronger. Chip Laymon is one of those rare writers. He delivers good work that is clearly written and well organized. I look forward to working with him in the future.”
Heather RobsonManaging Editor, AWAI Wealthy Web Writer
“You did an excellent job…Your subject line is great. Attention-grabbing, clear and benefit-focused. Overall, motivating and benefit-focused copy throughout. Well done. You’re an excellent, solid copywriter.”
Steve SlaunwhiteBestselling author, columnist and copywriting expert